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Integrations

What connects natively, and what to use the API for.

2 min readUpdated 30 July 2026
Architecture
One platform, four layers
Channels
Meta Lead Ads
Google Ads
WhatsApp
Web forms
IVR / calls
REST API
Application
Leads
Deals
Conversations
Campaigns
Automation
Reporting
Intelligence
Lead scorer
Conversion probability
Insight engine
Forecaster
Assistant
Platform
Tenant isolation
Roles & permissions
Audit trail
Billing & app store
A decoupled frontend, a PHP domain core, a separate database per tenant, and the AI layer as a service the rest of the system can run without.

Settings → Integrations.

Native integrations

IntegrationDoes
WhatsApp BusinessTwo-way messaging, templates, receipts
Meta Lead AdsInstant lead capture with campaign attribution
Meta Conversions APISends closed deals back to Meta for optimisation
Google AdsSpend ingestion and offline conversion upload
TelephonyClick-to-call, recordings, inbound capture
EmailTransactional and bulk send with tracking

Each is set up on its own page and can be switched off without affecting the others.

Webhooks in

Any system that can POST JSON can create leads. See Capturing leads.

Webhooks out

Settings → Integrations → Webhooks. Subscribe an endpoint of yours to events:

  • lead.created
  • lead.status_changed
  • lead.assigned
  • deal.won
  • deal.lost
  • call.logged
  • message.received

Deliveries are signed, retried with exponential backoff, and every attempt is logged with its response code — so a failing endpoint is visible rather than silently dropping events.

The App Store

App Store in the sidebar lists available connectors with their configuration and connection state. Installing one binds it to your workspace and stores its credentials encrypted.

The API

For anything not listed above. A documented REST API with scoped tokens, cursor pagination and predictable errors.

See the API reference.

What we will build

If an integration is common in your industry and we do not have it, tell us. We build these regularly and industry-specific connectors — hospital information systems, education ERPs, property portals — are usually worth doing once a few customers ask.

Something unclear or missing? Tell us and we will fix the page — send us a note.

Integrations — Documentation — atomcrm.ai