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Telecalling

Click-to-call, dispositions, recordings and the callback queue.

3 min readUpdated 30 July 2026
Call intelligence
From the call to the prediction
  1. 1Live
    Call
    The IVR or app call is logged with duration, talk time and direction
  2. 2Live
    Record
    The recording is stored and playable, behind its own permission
  3. 3Next
    Transcribe
    Speech to text, once per call, stored against the note
  4. 4Live
    Understand
    Sentiment, objection, intent and urgency extracted from what was said
  5. 5Live
    Predict
    Those signals feed the lead score and the conversion probability
Each note is read by the model once, keyed on its content hash — opening a lead a thousand times extracts nothing new. Audio transcription is the next step on this roadmap; every other stage is live.

The screen your telecallers live on. Everything here is built around one goal: making the call fast enough that logging it is not a separate chore.

Making a call

Open a lead and press Call. If a telephony provider is connected, the call is placed through it and logged automatically with its duration and outcome.

Without a provider, Call still logs the attempt — your team dials from their own phone and records the outcome. You lose recordings and exact durations, but the pipeline data stays complete.

The call-prep brief

Before dialling, the brief at the top of the lead shows three things:

  1. Who this person is and where they came from
  2. What has already happened — previous calls, messages, what they asked for
  3. The single best next action

It is generated from that lead's own history. A telecaller who reads it before dialling does not open with "so, what were you looking for?", which is the question that loses the call.

Dispositions

After a call, record what happened. The disposition list is configurable in Settings → Lead Workflow.

Keep it short. Six to eight outcomes is right:

  • Connected — interested
  • Connected — not interested
  • Connected — call back later
  • No answer
  • Wrong number
  • Switched off

Every report that mentions connect rate is computed from these, so a list nobody uses accurately produces reports nobody can trust.

Recordings

Where the provider supports it, the recording attaches to the call on the lead timeline.

Playback is gated by a separate permission (calls.recordings). This is deliberate — being able to see that a call happened and being able to listen to it are different rights, and most organisations want the second one narrower.

The callback queue

Callbacks in the sidebar. This is the most important screen in the product for a telecaller.

It shows every callback due, ordered by time, with overdue ones first and counted in the sidebar badge.

Booking one

From any lead, or automatically when you move a lead to a stage with Requires callback set.

Set the date, time and a short reason. The reason is what the person reading it tomorrow needs — "customer asked to be called after 4pm once they have spoken to their partner" is useful; "follow up" is not.

Missed callbacks

A callback whose slot passed without a call is marked missed. It stays visible, appears on the manager's dashboard, and counts against follow-up adherence.

Note
Follow-up adherence — completed ÷ (completed + missed) — is the single best predictor of a telecaller's conversion rate next month. If you watch one number on this page, watch that one.

What managers should look at

Analytics → Telecalling gives the three numbers that matter together:

NumberWhat it tells you
Call volumeEffort
Connect rateData quality and timing
Talk timeConversation depth

None of them means anything alone. High volume with a low connect rate is usually a data problem, not an effort problem. High connect rate with very low talk time is someone getting through and being dismissed quickly.

Something unclear or missing? Tell us and we will fix the page — send us a note.

Telecalling — Documentation — atomcrm.ai